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It’s just a life-long decision.

It’s just a life-long decision.

No! The faked climax is also a shot in the knee for all other women. Because if we have pushed our sex partner off the edge of the bed, then someone else has him by the cheek – and his poor skills in bed. Women are becoming increasingly dissatisfied and men believe they are still the stallions in bed. And how else are men supposed to learn how to do it right when women don’t tell them?

So, for our own good, for the good of all other women and the men themselves – after all, they really want our best and give us an orgasm – please stop pretending. Be honest. Show him what you want. Even if it’s difficult and then maybe he plays the offended liver sausage. Think of yourself and the women after you.

Men do it too

Oh, by the way, men aren’t that innocent either. Because they too like to cheat during sex. Almost every fourth person has faked an orgasm, according to scientists. This works out? Oh yeah! But then backfires just as much as with women.

You will find out how this works for men in one of the next columns.

column "Lust, vice and love": How your desire for sex comes back column "Lust, vice and love": That’s why you shouldn’t admit an affair column "Lust, vice and love": I’m sick of these sex tips

Jennifer Buchholz, editor at, writes in her column "Lust, vice, love" about love, partnership and sex. 

Sources used: Statista GmbH – confession of faked orgasm Statista GmbH – faked orgasm Statista GmbH – frequency of climax men and women Do women pretend orgasm to retain a mate? – Study blog pretend orgasm Berlin Charité – Study on the sexual experience of women University of Kansas – faked orgasms show more sources less sources

She earns her money with an online shop for sex toys aimed at women and couples: Lea-Sophie Cramer is one of the most famous founders in Germany. From Tuesday she can also be seen on TV.

Founder, managing director, mother of two children: Lea-Sophie Cramer has a lot on her mind. From February 19th she will also be on the TV show "The thing of the year" To see: The 31-year-old sits on the jury together with the moderators Lena Gerke and Joko Winterscheidt and Rewe purchasing manager Hans-Jürgen Moog. meets Lea-Sophie Cramer for an interview in the office of her start-up Amorelie in Berlin. Birthday garlands still hang from the ceiling in the modern loft. Amorelie turned six at the end of January. The founder explains what has changed on the erotic market during this time, which sex toys she still embarrassed and whether it is easier to run a business or a family. You are a successful entrepreneur, mother of two children and now you also sit on the TV program on the side "The thing of the year" in the jury. How do you get it all under one roof?

Lea-Sophie Cramer: With a lot of organization and strong prioritization. This year, for example, I only accepted one invitation as a key-note speaker at a conference and definitely canceled around 50. I knew that the TV show was coming and that I would be in Cologne for a while and not in the office. You have to learn to say no – although I always feel sorry if you disappoint people in the process.

Amorelie has just turned six. What has changed on the erotic market during this time?

Very much. First, women have moved more into the spotlight – that was simply underestimated in the past, as men were seen more as a target group and as a buyer. Second, people talk much more openly about sex and love toys these days. We do surveys every year and use them to create a sex report: When we started, twelve percent of people stated that sex does not belong in the public eye and is still a taboo; now it is only seven percent. I also notice that in my environment. Of course everyone knows what I’m doing. But now I also talk about it with people who I hadn’t previously expected to be able to deal openly with these topics on normal dinner evenings. Six years ago things looked different: I asked new employees whether they had spoken to their parents about starting with us. In the past it was more the brave people who dared to start with us – today we are a normal employer.

Have you always talked openly about sex and sex toys?

No. At first, nobody believed me that I would really start this company. Everyone was amazed: "You? Really!?" I previously studied business administration, then worked for a management consultancy and at Rocket Internet, so I was familiar with the start-up environment. But I didn’t come from the industry at all. And that’s exactly what I found exciting: approaching the topic with customer glasses. I asked myself the question: Why don’t the industry and products appeal to me? Simply because the wrong products are being sold incorrectly with the wrong marketing. And then we did it a little differently.

Sounds easy enough.

I had to overcome myself a bit. For example, at the beginning we didn’t offer dildos because the word has negative connotations and is associated with filth. For example, I found it uncomfortable to talk about anal toys – I always blushed a little. Now I have to deal with our entire range every day. I wasn’t and am not the sex expert, but this is my business, my calling. We have around 20,000 products in our portfolio and over time I have reduced my fear of contact. I think my employees felt the same way.

Lea-Sophie Cramer, 31, founded a mail order erotic retailer together with Sebastian Pollok Amorelie in 2013. Before that, she worked at the discount voucher portal Groupon, among others. There she was responsible for the Asian market. Today she is one of the best-known model founders in Germany. She lives in Berlin with her two daughters and her partner.

Are you still misplacing a product today?

There are still categories that I don’t want to offer. Rubber dolls, for example – I don’t think they’re beautiful and I can’t imagine that they enrich the couple relationship. I don’t find them really appealing in terms of appearance or function.

Is there anything else?

Yes, the whole pain and fetish area. It doesn’t necessarily embarrass me, but that’s something that I personally can’t do much with and in which we as a company also have little expertise. It’s not that I detest it: all kinds of sexuality have their place. Nevertheless, I think that you should position yourself as a company. We don’t go into the niches, but rather stand for beginners and have a total mass positioning. The extreme fetish area doesn’t suit us.

The bestsellers at Amorelie are the Advent calendar for couples and the Womanizer vibrator.

How difficult was it for you as a woman to assert yourself in the industry? 

It is true that this is a very male-dominated branch and industry. Accordingly, in the beginning, as a young, blonde woman, I was very underestimated among all the competitors, who often came from the porn industry. But I didn’t accept it and believed in myself and in Amorelie. That was definitely unusual at the beginning, I had to fight a little.

Only with the competition, or also with the investors?

Partly also with investors. I have a co-founder, so there were two of us founded. At some meetings he was talked to more or looked at more – as if I were just the figurehead for PR work. However, I have always addressed these issues openly and explained that we run the company in pairs and not as a PR measure, but in real life. I’ve always done really well with it. Otherwise I never really had any headwinds from the industry. In the beginning there was a bit of a lack of interest.

63 percent of Germans own sextoys. *

Because people didn’t believe in you and your idea?

Exactly – not the idea, not the positioning, not couples or women as the target group. And not about marketing the products differently. It was more like this: We have known our way around here for decades and know exactly how the market works and which are the bestsellers. Nobody just realized that there was a target group that the industry simply completely negated and neglected back then. And that was us women.

Three percent of Germans have sex every day, 31 percent several times a week, 43 percent several times a month. Once a month 8 percent sleep together, every few months or less often 13 percent. *

What were you better prepared for: starting your own business or becoming a mother?

Definitely on the company’s grounds. Becoming a mother was the most exciting experience of my life, even with the ups and downs and everything that goes with it. I was a bit naive when it came to both becoming a mother and starting a business. With both, I thought: It can’t be that difficult. I always like to ask myself: what can happen in the worst case? If the company hadn’t worked, I would have been employed again. Investors also knew what they were getting into. Today, of course, we have more employees, so I feel and take on more responsibility. But the first few years were very inexperienced. It’s different when you have children. It’s just a life-long decision.

Has being a mother affected the way you work?

Yes very. I learned from the lack of time: I just can’t postpone anything to later than 6 p.m. because I leave the office at 6 p.m. sharp.

Does it always work?

It almost always works, I’ve become very strict. I prefer to spend the evening with my children, who are still young and go to bed early. You have priority. So I’ve learned to postpone meetings or calls. And I have the feeling that I have been leading better since I had children: I delegate more. I used to take over many tasks myself when I was not satisfied with the results of other employees or colleagues. Now I’m trying to teach my teams and managers how to think about it and what I would do.

The Germans’ favorite position during sex is the missionary position (31 percent), followed by doggy (27 percent) and rider (21 percent). *

You were on maternity leave for three months with your first child, two months for the second, and then you took your offspring to the office with you. Did you get criticism for that too?

In the form of anonymous comments, yes. But I don’t read them any more. If someone would like to discuss, then personally. It is still a very unusual model that I live. Although I’ve now heard from two friends that they are also for a "Lea model" decided to take their baby to work. And not as a manager, but as an employee. Your bosses – male by the way – immediately said: "I’ll clear my office, you can have that from tomorrow." If you want that and fight a little for it, it is possible.

What do you look for in "The thing of the year"? More about the invention or does the inventor also play a role for you?

For me it was exactly the two parts. On the one hand, I asked myself the question: does the invention solve a real problem? Is it an improvement on what is already out there? In any case, there were a few inventions to which this applies one hundred percent.



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